Blog Review: Sideqik
People read blogs when we want to educate ourselves. Whether we are interested in the industry the blog pertains to, the blog may answer a question we have, or we may be perusing the internet on a conquest for knowledge and happen to think a blog seems genuine enough that it is worth reading. Whatever the reason, it’s all about education.
Sideqik is a marketing technology solutions company that affords client an easy, all-in-one platform from which to create campaigns, monitor and post to social media, activate new partners, track partners’ contributions, and view their overall progress with real-time analytics. Basically, they do anything you can think of for a marketing campaign, but it’s all in one manageable social tool (theirs).
Sideqik’s blog covers almost every major base in the digital marketing and advertising world. Everything from social media tips to marketing blog series to talking about the most important online communities for your brand, this blog is the jackpot of media studies, especially pertaining to this course.
Though the content on the site is engaging with healthy length blog posts, well-designed feature images, and very informative infographics, the actual layout of the site needs some help. For starters, there is no apparent archive for a user to click on and either choose a post from a past date or sort the posts by topic. Only if you click in the byline of the post where the post’s classification is hyperlinked, can you be taken to an archive of posts filed under the same classification.
It does seem that new content is constantly added, but there doesn’t seem to be a clear place to subscribe to the actual blog’s RSS feed, only to some type of program called Super Tip Tuesday. There are too many call-to-actions in the sidebar to click on and it is extremely difficult to see the rest of the site’s menu at the top due to the picture banner.
I specifically enjoy the Evergreen Content (remember this from my Webinar post?) like “6 Winning Strategies for Email Marketing” and “Top 11 Free Keyword Search Tools.” I like these because I know their purpose is to teach me something and from the headline I know exactly how long it will take me to get through (6 steps versus 11).
With a little bit of a facelift and some TLC in the content, the blog could be very industry-trendy. It has all of the right ideas about content, but just needs to work on execution. Check out the blog here and let me know what you think by sounding off in the comments below! Until next time!
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